From May 27th to 28th, the 7th Shanghai International Property Management Industry Expo (SPME) was grandly opened at the Shanghai World Expo Exhibition and Convention Center. Li Jingxing, the deputy general manager of Beijing Xinya Zhong Property Service Co., LTD., was invited to attend the concurrent "X² Resonance Summit of the Cleaning Industry", where he appeared together with representatives from leading enterprises in the industry such as Longfor Property and Dongyuan Renzhi. Centering on the theme of "New Generation, New Breakthroughs, New Growth", they discussed the ways for the property management industry to break through the circle in the era of intense competition.
At the meeting, Li Jingxing put forward the following core viewpoints on the differentiation of competition and the breakthrough of internal competition in the cleaning industry:
01. Construction of Differentiated competitive advantages
Professionalism: Demonstrate the professionalism of services through data visualization, such as by means of intelligent monitoring and process standardization.
Efficiency: Promote the deep integration of intelligent equipment and mechanized operations, increase the proportion of mechanized use, and expand the coverage of mechanization to enhance work efficiency.
Win-win: Establish a phased salary incentive mechanism to create a win-win situation for all. Build strategic alliances with customers to achieve mutual benefit and win-win results through long-term cooperation.
02. The Path to Breaking Through in the Era of Internal Competition
"Strengthening internal capabilities" and "expanding boundaries" : Consolidate the quality of standardized services, embrace new technologies to expand the scenarios of "property + value-added services".
Focus on long-term value: Weaken price competition through continuous high-quality performance (such as achieving an A-level KPI assessment in Huawei projects), and achieve "negotiation" and market expansion through service quality.
03. Logic of Intelligent Implementation
Phased advancement: From semi-intelligent machines (such as central paper extractors) to fully intelligent systems (such as Internet of Things platforms), pay attention to balancing the demands of both Party A and Party B to avoid the disconnection between technology and scenarios.
Li Jingxing's speech was centered on the theme of "professional foundation, technological empowerment, and ecological win-win", emphasizing the need to break through the internal competition through technological innovation, model upgrading, and long-term value construction. The core lies in transforming service capabilities into differentiated value that customers can perceive. At the same time, with an open mind, embrace industry changes and explore new models for the coordinated development of property management and suppliers.
This "X² Resonance Summit of the Cleaning Industry" focuses on the pain points of the industry and builds a platform for the collision of diverse ideas. From environmental protection technology empowerment to global compliance layout, from differentiated competition strategies to the phased implementation of intelligence, the sharing of the guests not only demonstrated the practical wisdom for breaking through the industry, but also revealed the inevitable trend of "consolidating quality internally and expanding the ecosystem externally". It is expected that the industry will take this exchange as a starting point, pool its strength in technological iteration and model innovation, and jointly promote the property and cleaning industry to move towards professionalization, intelligence and globalization, writing a new chapter of high-quality development in the process of transformation.
